The Expo site is located on the waterfront on both sides of the Huangpu River between Nanpu Bridge and Lupu Bridge. The theme is "Better City, Better Life". The Shanghai World Expo will be the largest World Expo ever known with 220 participants and 70 million visitors expected. Belgium and this will of course be a driving force for Belgian companies in China. This is an excellent vehicle to promote Belgium and Brussels in the world, strengthen the Sino-Belgian and also promote tourism opportunities in Belgium. The Belgian flag is a project of the federal government, working closely with regional governments and also with the strong support of Belgian companies, institutes and organizations. The concept of brain cells Bringing diversity, integrating the natural landscape, creating a sustainable construction and urban environment, building a social environment of high quality, taking care of prosperity and comfort as well as the sharing of culture and values Belgian ... These are some themes that Conix Architects, Interbuild and Realys have taken into account when they developed the concept of brain cells. At a very early stage, it was clear that the pavilion had to convey the "meaning of Belgium" in a very clear and very symbolic. Due to the amount of visual information already present in Shanghai, the real challenge was to create a complete picture of Belgium. The image of the cell of the brain was rapidly becoming an obvious choice as a reference! Although all Chinese are fully aware of Belgium, the meaning of this powerful symbol was easily understood and chosen as the conceptual basis for the proposed group-Conix Interbuild-Realys. The pavilion is designed as a transparent construction, which is supposed to be as open and welcoming as Belgium is to those who come to the country. This spirit of openness, pleasure to meet informally and exchange ideas and stories, is incorporated into a variety of friendly spaces throughout the pavilion. The pavilion also integrates the latest sustainable technologies Belgian and European governments, serving as a showcase for innovations in the process of construction and development of the future city. The pavilion reflects the cultural diversity of all major cities in Belgium, and the center point of the pavilion is to be the gathering place where people can experiment with each other cultural references in a unified space that transcends all borders. In addition, the vast exhibition space will also allow all Belgian communities to express their individual qualities under one roof.
